As I blog into 2012, it’s important to reflect on what I hope to achieve with my blog this year.
First, blogging is a personal practice where I reflect on work and ideas that intrigue me. The act of blogging forces me to consolidate my thoughts, articulate them and share. As an independent consultant, I don’t have office colleagues to do this with at the water cooler hence blogging is my metaphorical water cooler. I hope to continue blogging and write more in the coming year.
Second, blogging is about connecting with others. I need to connect and share with peers around the blogosphere and beyond to reinforce that despite working as a sole-proprietorship/consultant in a remote location – I am still connected! The Internet has made working from home possible. It has also enabled contacts and connections that I never would have thought possible 10 years ago. Thank you to those that read, follow and link to my blog. I particularly shout out thanks to those who commented in 2011 including Anni Holtby, Jennie Hoffman, Sylvia Currie, Beth Sanders and Isabella Mori. Each person is someone I met outside the blog and have kept in touch with online. I want to keep the conversation going in 2012!
Third, how are people finding my blog and how can I improve this? The posts that got the most views in 2011 included topics of Graphic Facilitation and Planning, Collaboration, Relationship Building. According to WordPress, I should continue to write on these topics as they have ‘staying power’.
Fourth, people find my blog with search terms such as graphic facilitation, relationship building and michelle laurie and my top five referrers include: Facebook, violette.ca (thanks), civicinfo.bc.ca (thanks to the graphic facilitation workshop I posted there), LinkedIn and kric.ca (sharing my workshop I think….). I need to continue posting on my social networks and reach out to supporting networks. My posts need to have tags that help people link to the posts and I should not change my name (even though I got married this past summer!).
Lastly, the infographics and metaphors used by WordPress to describe my stats were compelling. For example: A New York City subway train holds 1,200 people. My blog was viewed about 6,300 times in 2011. If it were a NYC subway train, it would take about 5 trips to carry that many people. They also used maps and stick people and photos to help tell me my story. I appreciate this greatly as it engages me in the information and even enticed me to write a blog about it. I would like to generate my own infographics in 2012 and tell more stories on my blog using metaphors to engage people.
Thanks for commenting in advance and keeping the connections going!