I often try and create conversation in my work as I truly believe that is how knowledge is shared. Conversations are filled with stories and many great leaders use these stories to influence change.
Steve Jobs gave a speech at a Stanford University convocation and it’s posted on YouTube. He used three distinct stories that had great lessons to get his message across. These stories were personal, told with I and very real.
Storytelling is powerful and this little clip clearly demonstrates that. Try it!