It’s a week after the US elections and I am still impressed by the speech given by Obama on November 5th as well as the campaign that surpassed anyone’s imagination. Obama is no doubt brilliant but what I find so interesting is his use of many tools and tactics we work with in the field of Knowledge Management.
Firstly, his use of Web 2.0 – online social software and collaboration tools – created huge networks of supporters, helped raise millions of dollars and shared knowledge to influence a victory for America’s top position. In future courses I give on social softwares and their uses, I will definitely focus on how Obama used these tools to have a winning campaign.
Secondly, his use of storytelling for change was exemplary . Storytelling is something I have blogged about previously and believe is an important communications technique for knowledge sharing in organizations. I will be using the jumpstart storytelling technique in a workshop next week and will give examples from Obama’s speeches to make my points.
Another blogger (The Melcrum Blog) has gone into more details about how Obama’s speech told a story. I highly recommend checking it out.
Congrats to the USA and the world – many of us are looking forward to the changes ahead. I will be keeping my eyes open for more KM tips along the way 🙂